The Professional Market

Where Africa's Music Industry Meets to Learn, Connect and Do Business.

Designed for artists, managers, labels, booking agencies, festival directors, cultural institutions and music executives, the Professional Market combines thought-provoking conversations, practical industry insights, curated B2B meetings and meaningful partnerships under one roof.

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The Professional Market

Nigeria's First Dedicated Music Industry Marketplace

November 19 – 20, 2026  |  Abuja, Nigeria

Within the Abuja International Afrojazz Festival 2026

Delegates seated for a session at the Abuja International Afrojazz Festival Professional Market

About The Professional Market

The AIAF Professional Market is a curated, credentialed, business-facing environment embedded within the Abuja International Afrojazz Festival. It is the first dedicated music industry marketplace in Nigeria's Federal Capital, and the most significant B2B platform for African music commerce on the Nigerian creative economy calendar.

Modelled on the world's leading music industry markets, the Professional Market brings together music professionals, booking agents, festival directors, label executives, cultural institutions, export offices, and corporate stakeholders in two days of structured, high-value industry engagement.

This is not a conference. It is a marketplace. Real meetings. Real mandates. Real outcomes.

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Who Attends

The Professional Market operates on a credentialed delegate system. Delegates are pre-registered and vetted into four categories.

Buyers

International festival directors, booking agents, tour promoters, record label executives, and streaming platform representatives with the mandate and authority to programme or sign artists.

Sellers

Nigerian and West African artists, artist managers, and music publishers presenting catalogues and projects for international consideration.

Institutional Delegates

Representatives of cultural institutions, embassies, export offices, and development organisations with mandates in cultural diplomacy or music sector development.

Industry Observers

Accredited music journalists, researchers, and media professionals covering the African music industry.